谁都知道，但是永远都做不好的道理：

• Innovation, not instant perfection/创新不会马上就完美
  Start rough, learn and iterate./开始粗糙，学习和迭代
• Ideas come from everywhere/点子来自任何地方
  Ideas can come from the engineers, managers, users even the financial team.
• Share everything you can/分享一切
  Everything is put on the intranet, so employees know what is happening./任何事情都可以在内网分享
• You’re brilliant, we’re hiring/你有才，我雇你
  Founders Larry Page and Sergey Brin approve hires. They favor intelligence over experience. /Larry Page和Sergey Brin的雇人之道是，喜欢聪明人胜过有经验的人
• A license to pursue dreams/允许追求梦想
  Letting employees use 20% of their time on what ever they want./让员工用20%的时间做爱做的事
• Data is apolitical/数据中没有政治
  There is no “I like”, it is all about the basing decisions on data./不要说“我喜欢”，所有决定都靠数据立足
• Creativity loves constraints / 创造力爱制约
  Engineers thrive on constraints. /工程师靠限制发展
• It’s users, not money / 是用户而不是钱
  If you can successfully engage users, you can monetize them/如果你能成功吸引用户，你就能赚钱
• Don’t kill projects, morph them/不要毙掉项目，改造它
  Products that doesn’t seem to respond well in the market should be morphed into something the market needs, not cancelled /产品市场反响不好应该改造它以适应市场的需求，而不要轻易取消它